When you first enter Freeform you will land on the "Home" screen. Go to Settings then select Sign in to Watch to prompt the activation instructions.
You will receive step by step instructions to verify your account by using any computer or mobile device. The console will provide you with a unique activation code that you will need in the verification process.
Follow the steps below to verify your account:
Visit the link provided in the activation instructions.
Enter the code from your console screen into your computer or mobile device.
Select your TV provider.
Login with your TV provider.
If login is successful, a "Congratulations" screen will display on the web page and your Roku device will show you all available content.
If the activation code doesn't work, the code has expired. To receive a new code, select "Get New Code".
Once you have the new code, follow the steps above to activate.